Rebranding for market exposure
4U2love is a 3-year-old health consumables company that had big growth goals but was having trouble gaining traction in the marketplace. They were looking for ways to improve their digital marketing strategy and improve customer acquisition. A rebrand was conducted that included new packaging, logo, and eCommerce website to make their products more appealing and more attractive to prospective buyers. Next, we built out three digital marketing programs that included SEO, email, and industry partnerships. To build brand awareness, the SEO program utilized content and industry writers to build backlinks on popular publisher sites. On-page and off-page optimization was also included. Lastly, we began engaging on social media daily, which added a human component versus a faceless brand image with their followers who in the end, shared the client’s brand goodness with their followers.
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